Latest News & Offers

0% APR Finance Available in September Only for Guerrilla 450 Lineup

0% APR Representative finance for all new Guerrilla 450 models (including Apex) on PCP [1] and HP [2][3] at participating Royal Enfield dealerships

Monthly payments from as low as £49.99 [1]

Offers available from 1st September to 30th September 2026

Royal Enfield is thrilled to confirm that throughout September, the entire Guerrilla 450 – including the all-new Apex variant – can be secured with 0% APR Representative finance across both PCP [1] and HP [2][3] agreements.

For riders looking to finish their summer riding in style, just visit a participating Royal Enfield dealership between 1st September and 30th September 2026 to take advantage of this limited-time offer, making the Guerrilla 450 more affordable than ever with monthly payments from as low as only £49.99 on PCP [1] finance deals.

Launched in April, the Guerrilla 450 Apex features lowered aluminium handlebars and a forward-leaning riding position for a sportier stance. It includes 17” Vredestein Centauro ST tyres for enhanc

Game Mode On! Royal Enfield Announces Season 6 of “Art of Motorcycling” with Retro 16-bit Theme

Game Mode On: Reimagine motorcycling through a retro gaming-inspired lens

Entries for digital and hand-drawn art are now open, with 7 global winners receiving an all-expenses-paid trip to Motoverse 2026 in Goa – and their creation brought to life in an immersive real-life physical/digital showcase

Registrations close 21 October, and winners announced on 5 November 2026

Bruntingthorpe, UK, August 28, 2026: Royal Enfield today announced the return of its global creative platform, #ArtOfMotorcycling (AOM), for its sixth season.

What began in 2020 as a grassroots initiative has evolved into a worldwide cultural movement. In 2025 there were over 52,000 registrations from 12 countries across the globe, all imagining a world of art, motorcycling, and cinema.

This year’s theme, Game Mode On, invites illustrators, graphic designers, and creators to reimagine the thrill of motorcycling through the nostalgic lens of retro gaming.

Inspired by the 16 and 32-bit gaming eras, Season 6 challenges artists to

High Season Rewards – Free Arrow Exhaust on Royal Enfield Himalayan 450 Mana Black, Touring Pack for Classic 650, and Continued Finance Offers

Royal Enfield is pleased to announce new deals to get you riding into the summer and make the most of the High Season months of July, August, and set to conclude on the 30th of September 2026.

As the riding season reaches its peak, Royal Enfield remains committed to making its range of motorcycles more accessible than ever, providing both new and experienced riders with:

Continued 0% APR and low-rate finance deals on sales of new motorcycles

Free Touring Pack bundle for the Classic 650 valued at £618.50 (includes: Black Round Mirrors, Modern Soft Panniers, Black Oil Cooler Guard, Black Soft Pannier Rails, Black Sump Guard)

J-series 350cc models: £300 towards part exchange value, used as contribution to finance/deposit, or used towards accessories and apparel. Now also includes the Goan Classic 350

Mana Black Himalayan 450: now available on the 5.9% APR Representative finance offer on PCP or HP, OR opt for a free Arrow exhaust (either black or silver) valued at £549.00, OR protect

ROYAL ENFIELD’S 125TH YEAR COMMEMORATED WITH UNVEILING OF A WORLD ORIGIN SITE PLAQUE IN REDDITCH

Redditch, England: Date 23/06/2026: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has celebrated the brand's historic British roots in Redditch, England, with the installation of a ‘World Origin Site’ plaque, marking the legacy of Royal Enfield’s first factory location in this 125th anniversary year.

The unveiling took place at the site of Royal Enfield’s Hunt End Works, on what is now known as Enfield Road, with motoring journalist and TV personality Richard Hammond joining Redditch Mayor Susan Eacock; flanked by members of the local community, Royal Enfield staff, Riders Club members and surviving workers from the original Redditch manufacturing plant.

DROP ALERT: REGISTRATIONS OPEN FOR THE LIMITED EDITION ROYAL ENFIELD SHOTGUN 650 x ROUGH CRAFTS MOTORCYCLES

Royal Enfield, the global leader in the mid-sized motorcycle segment, today commenced the registrations for its limited edition Shotgun 650, created in collaboration with the celebrated custom builder – Rough Crafts. Inspired by the bespoke custom motorcycle ‘Caliber Royale’, this limited-edition Shotgun 650 was first showcased at EICMA 2025 followed by its showcase at Motoverse 2025, and has since generated excitement globally.

ASCENT OF THE ICON: ROYAL ENFIELD HIMALAYAN CONTINUES REDEFINING ADVENTURE TOURING WITH RECORD GLOBAL SALES

Marking a defining moment in its journey, the Royal Enfield Himalayan 450 recorded its strongest year yet, with an annual sales growth of over 53% (excluding India), reinforcing its place as a trusted, go-anywhere machine.

First introduced in 2016, this year celebrating 10 years of production, the Himalayan marked Royal Enfield’s entry into the 400cc segment with an entirely new form factor. One that reimagined capability as an everyday companion, equally at ease on highways, city streets and the road less travelled.

Royal Enfield Recognised as World's Third Strongest Auto Brand

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has been ranked the 3rd strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report. The recognition places Royal Enfield amongst the world’s most admired automotive names and strengthens its position as a truly global Indian brand, one that continues to shape the future of motorcycling while staying true to its timeless spirit.

Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while recording a remarkable 30% surge in brand value to USD 1.2 billion.

Royal Enfield Bullet 650 Price & Availability Confirmed

Royal Enfield has confirmed the UK pricing and availability for the Bullet 650 with a price of £6,749, set to arrive in UK dealerships this week.

The Bullet stands as one of the world’s oldest motorcycles in continuous production, now in a new powerful 650cc Twin incarnation, a lasting tribute to its impeccable British lineage and indomitable Indian soul, carrying its legendary DNA forward in every detail.

2026 ROYAL ENFIELD GUERRILLA 450 APEX: SPORTIER PERFORMANCE MEETS URBAN AGILITY

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the new 2026 Guerrilla 450 APEX models for EMEA markets, a sharper, more focused expression of its street-performance roadster.

Back by Popular Demand: Royal Enfield Announces New Season Finance Offers

Royal Enfield, the world's longest-running global motorcycle brand in continuous production, is marking its 125th year with exciting news for riders: the continuation of its highly popular finance offers, now available until June 30th 2026, helping customers "bring in the spring" with attractive deals.