THE ‘FLYING FLEA’ HAS LANDED
ROYAL ENFIELD ENTERS A NEW ERA; LAUNCHES NEW ELECTRIC VEHICLE BRAND
- Flying Flea, the new EV brand from Royal Enfield – global leaders in the mid-size motorcycle segment (250-750cc) – introduces all-new electric mobility solutions for city+ space.
- Silently riding into this category will be the classic-styled Flying Flea C6 and scrambler-styled Flying Flea S6 – equipped with seamless connectivity infused with inimitable style and feel typical to Royal Enfield motorcycles.
- Fully electric motorcycle meant for agile, exciting, and accessible city+ mobility, C6 will be available for retail in Spring 2026.
Marking a major milestone in the company’s 123+ years of history, Royal Enfield proudly enters the EV space by announcing the launch of its completely new electric vehicle brand, Flying Flea. The expression of Royal Enfield’s commitment to keep moving forever forward, this new brand of electric vehicles continues a legacy of innovation and builds a unique, and exciting range of urban and city+ motorcycles for the global electric motorcycle marketplace and beyond.
This new Flying Flea brand takes inspiration from the original Royal Enfield Flying Flea motorcycle of the 1940s, a landmark in automotive engineering and design. Though it was purpose-built for use during WWII when these amazing machines were airdropped via parachute to provide lightweight, easy-to-use all-terrain mobility, it was later embraced by civilians too for city exploration purposes. This lightness, agility and adaptability returns with the Flying Flea brand and its upcoming range of electric vehicles.
Speaking about what Royal Enfield brings to the Flying Flea and to electric mobility, Siddhartha Lal, Managing Director, Eicher Motors Ltd., said: “Ever since the wheels began turning in 1901, Royal Enfield has been an ally for exploration and pure motorcycling experiences for millions of riders. For more than 123 years now, as Royal Enfield has evolved with time, emerged through challenges and grown to be a global motorcycling brand, our mission of pure motorcycling has been preserved and nurtured, and has become our true-north. Today, as we get ready to script a new chapter for Royal Enfield, this mission has been the driving force and inspiration, and is the link between Royal Enfield and the Flying Flea, our new brand for super fun, gorgeous and enjoyable urban-plus mobility. This is a significant step in our evolution as a brand and an opportunity for us to distill the essence of Royal Enfield DNA combined with all the great benefits of EV technology and bring something absolutely delightful and differentiated to the world of city-plus mobility.”
Announcing the creation of the brand and showcasing of its first two models at the global launch event in Milan ahead of EICMA, B Govindarajan, CEO of Royal Enfield added: “It is an especially exciting moment for us, as we present the new Flying Flea brand at EICMA. This represents a completely new chapter for Royal Enfield, inspired by our legacy, driven by our vision for the future and an outcome of REBALANCE, our approach to business. Flying Flea combines distinctive style, city-focused practicality, and cutting-edge technology. This is the start of a fresh, sustainable ride for us, and offers the world an elegant, effective and sustainable everyday transportation.”
He further added: “We’ve been deeply investing in R&D and infrastructure for EV over the last many years, and have built a world-class team including 200+ engineers in India and the UK. We have also initiated the development of an EV manufacturing plant in Chennai, India. We have invested in Barcelona-based Stark Future known for its advanced off-road electric motorcycles. All aspects of our connected electric motorcycles, including product strategy and development, technical components like motor, battery, BMS, custom software, and our retail and market strategy have been developed in-house by our dedicated technical and commercial teams.”
Speaking specifically about the brand launch and models unveiled at the launch event, Mario Alvisi, Chief Growth Officer of Electric Vehicles for Royal Enfield said: “Flying Flea is not just a new division but a completely fresh start in every respect; when we say this is a city+ platform, this is to say Flying Flea allows riders to break free to and from the city with a truly moving and visceral riding experience. This is much more than a new brand from Royal Enfield – this is a whole new approach from the brand. We have worked tirelessly to assemble a world-class team and culture, invested in a groundbreaking infrastructure, class-leading technology and have formed both the brand and products from a blank sheet of paper. With no carryover, no crossover and no cutting of corners the end result is products unlike any other in the market. These products not only offer a sophisticated mix between authentic design and cutting-edge technology, but are purpose-built for a whole new space. Flying Flea is for those who will not accept compromises in design and functionality, who seek technology that heightens their experiences and value ease of operation, ownership and, above all, enjoyment.”
The first model under Flying Flea to hit the road next year will be the FF-C6. Taking inspiration from the original Flying Flea model, this is a modern interpretation with a sophisticated, distinct aesthetic coupled with class-leading technology. This will be the first motorcycle to bring to life the core pillars of the Flying Flea brand:
- Authentic retro-futuristic style – The authentic and unmistakable design is highlighted by the first-of-its-kind contemporary reimagining of the original Flying Flea front suspension, featuring a forged aluminium Girder fork and articulating mudguard. This fork style was synonymous with pre-1930s motorcycles, and the original Flying Flea notably elevated this style with an elegant‘rubber band’ style girder fork. This focal point of an already distinctive design is not only carried forward with the new Flying Flea but reinvented and completely modernised, a ground-up redesign of which results in a unique riding experience only available on the FF-C6.The flowing forged aluminium frame provides a lightweight yet strong structure with a timeless silhouette, while the magnesium battery case utilises organic design language for optimal weight saving and cooling. The design theme of the battery fins is emblematic of the Flying Flea’s ethos,fusing tradition and technology. The dynamic front fins, arranged in odd sequences, represent innovation and modern technology while the elegant rear fins, placed in even sequences, embody tradition and legacy. Both clusters of fins twist and turn, eventually merging seamlessly into a graceful wing-shaped motif at the centre. A true round touchscreen cluster maintains classic lines alongside high-tech functionality.
- Cutting Edge Technology – Cutting-edge connected features utilise a myriad of native technologies for a seamless experience both on and off the bike – 28 patents have been filed in the last six months alone, with further advancements coming by the day. Bespoke software, developed in-house constantly monitors and optimises riding experience, from improving mileage to creating a captivating riding feel. To leverage the full capabilities of the FF-C6 we have developed a central Vehicle Control Unit, which integrates all the physical and digital touch points, powered by a tailor-made chip made specifically for FF. This VCU enables over 200,000 different ride mode combinations, constantly monitors your bike when you are away to alert if it is disturbed or moved,and is always up to date with Over The Air updates and feature additions. The ride modes allow the user to tailor their experience not just for economy or comfort but for sheer enjoyment through nuanced adjustments to throttle, brake and regen feel – allowing your bike to change as your mood,your roads and your needs do. The phone as a key technology allows you to simply jump on and ride away.
- Accessible and Exciting Riding Experience – Effortless twist-and-go visceral acceleration creates an intoxicating mix of pace and fun with lean angle sensing ABS, alongside efficient and capable highway cruising with cruise control. Easy and fast charging at a domestic 3-pin plug coupled with ample range to explore your city. Easy handling paired with lightweight components result in an infinitely usable, uncomplicated and encouraging ride regardless of your ability.
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For the period 01/10/24 – 31/12/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT . This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
For the period 01/10/24 – 31/12/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT . This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
For the period 01/10/24 – 31/12/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT . This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
For the period 01/10/24 – 31/12/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT . This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
For the period 01/10/24 – 31/12/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT . This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
For the period 01/10/24 – 31/12/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT . This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
Royal Enfield’s Summer Reward Campaign
London, 12th July 2024 – Royal Enfield has launched a sizzling summer campaign to celebrate the summer cruising season, emphasising the manufacturer’s market position of providing the best value motorcycleson the market; quality machines at even more affordable prices.
The offer is a catchy customer deposit contribution; £650 incl VAT to be redeemed against all 650cc Twin models (with the exception of the Shotgun) and £350 incl VAT against the 350cc Bullet, HNTR and Meteormodels.
Customers will have the option to use the money against a number of different options, providing maximum flexibility and choice to ensure the path to owning a brand-new Royal Enfield adventure is as smooth as possible. Options include purchasing Royal Enfield GMA or Apparel to kit themselves and the motorcycle out, a lower finance rate, or an increased part exchange.
With a network of 71 Royal Enfield dealerships nationwide, Royal Enfield has never been more convenient in terms of value and access. With finance deals from £59.99 per month for the 350 Bullet, HNTR & Meteor, and £89.99 for the 650 Twin range, ownership has never been more accessible.
Customers will need to be quick to take advantage of this Summer Sizzler – valid on registrations from 1stJuly – 10th September, the offer will roll away with the setting of the summer sun.
Terms and conditions: For the period 01/07/24 – 15/09/24 [Royal Enfield UK Ltd will make] a contribution of up to £650 inclusive of VAT which can only be used the purchase of when purchasing the following new, unregistered motorcycles supplied via Royal Enfield UK only to its authorized dealer network: Interceptor 650, Continental 650 GT, Super Meteor 650 receive £650 inclusive of VAT contribution. Meteor 350, HNTR 350, Bullet 350 receive a contribution of £350 inclusive of VAT. This contribution can only be used towards a deposit contribution for a new (or older) applicable model, or the purchase of genuine Royal Enfield Motorcycle parts, accessories & clothing and is available exclusively in-store at UK authorized Royal Enfield UK Motorcycle dealerships. Parts, accessories & clothing must be ordered at the same time as the vehicle order. Not available in conjunction with any other offer. Offer subject to availability, stock may vary at each dealership. Your legal rights are not affected. UK residents only. No cash alternative or alternative value beyond this offer. Participating dealers only. Images used are for illustration purposes only.
Royal Enfield – Official Headline Sponsor of the DTRA Flat Track Nationals Series
Royal Enfield Embarks on the 2024 Season of Flat Track Racing as Official Headline Sponsor of the DTRA Flat Track Nationals Series as well as launching the First Ever “Slide School Cup”
Building on its support for grassroots Motorsport, Royal Enfield has officially declared the 2024 flat track season open, as headline sponsor of the DTRA Flat Track Nationals Series.
For 2024, Royal Enfield is running a new prototype Sherpa 450 race bike, based on its new 450cc engine, alongside the Twins FT run last year. Experienced racer Gary Birtwistle continues to fly the flag for RE, racing in both Pro and Twins classes, respectively.
Complementing the sponsorship of the DTRA is Royal Enfield’s Slide Schools, an official experience partner initiative to offer an accessible flat track experience worldwide, and run in the UK by Gary Birtwistle across a series of date sat select venues nationwide.
Slide School launched in 2021, with the aim of bringing enthusiastic riders to the dirt track, teaching skills across a day long course that will enable participants to feel sufficiently confident to engage with amateur DTRA events, as well as giving them vital handling skills that will stand them in excellent stead both on and off the road.
Slide School has been a huge success across the world, with schools in the UK, India, the US, Italy and the Netherlands joined this month with the newest school in Thailand. To capture the excitement and enthusiasm generated among riders in Europe, Royal Enfield is launching “The Slide School Cup,” offering a neat path into a specially created DTRA event, which will bring the top three riders from each Slide School across the European schools together to compete in a specially created class at an end of series event in September.
Says Adrian Sellers, Head-Custom& Motorsport, Royal Enfield, “Royal Enfield has always been about supporting grassroots initiatives, and DTRA is a perfect embodiment of our guiding principles of providing fun and accessibility to all riders. We launched Royal Enfield into DTRA in 2021 and even we were taken by surprise by the enthusiasm and support for the concept.
Every year we think hard about how we can build on the previous year’s success and how we can open up to even more enthusiastic riders who want to have a go on the dirt. Slide Schools, alongside our DTRA sponsorship, is our way of giving back to the community and actively trying to grow it–as Slide School is the perfect access point for any rider wanting to get stuck in. The community created along the way, and the fun we have with creating racing bikes for the track adds to the excitement. We can’t wait to see who joins us for our debut Slide School Cup at the end of the season.”
DTRA Flat Track Nationals
For further information on the DTRA and dates, please visit the website.
Slide School
For further information on Slide School and 2024 dates, please visit the website
ROYAL ENFIELD DEBUTS THE SHOTGUN 650A MOTORCYCLE INSPIRED BY CUSTOM, FOR CUSTOM.
- A truly unique motorcycle born out of raw creative energy, mixed with anarchic custom culture and thoroughbred Royal Enfield DNA, the Shotgun 650 is the ultimate canvas for personalization
- From downtown, to out of town; it is a motorcycle that effortlessly transforms from a playful city motorcycle, to a planted a stable highway machine
- With Royal Enfield’s proven 650 Twin engine at its core, the Shotgun 650 marries modern inspiration with distinctly Royal Enfield elements to create a contemporary interpretation of the brand
Stencil White
Plasma Blue
Green Drill
Sheet Metal Grey
Siddhartha Lal, Managing Director & CEO of Eicher Motors Ltd., says “The Shotgun 650 is inspired by the work of our custom community and our years of work with them. It is a retro-futuristic interpretation of what a factory custom motorcycle with thoroughbred Royal Enfield DNA would look like. A shape-shifting machine that defies categorization, both in form and in spirit, the Shotgun 650 is something absolutely new and different. It is super fun to ride with confidence inspiring ride ergonomics and handles well in downtown city streets, through twisties and powers through straight highways. The Shotgun 650 is our attempt to bring niche and newer categories of motorcycles to growing enthusiasts of self-expression”.
Speaking about the design and development journey of the Shotgun 650, Mark Wells, Chief of Design, said, “The story of Royal Enfield is one of customization. Our customers have been taking our motorcycles and personalising them for decades. Looking to that rich creative culture for inspiration, we unleashed our designers to ideate in that same spirit of unfettered imagination. The resulting design is both fresh and respectful of our heritage and a future vision of what a custom Royal Enfield could look like years down the road.”
With the globally award-winning 650 Twin platform at its core, the Shotgun 650 is loaded with a double barrel of fun. It is ergonomically optimised, with mid-set foot position, a low 795mm seat height and an intuitive handlebar position that give the rider a commanding sense of presence and control, while the floating single seat is both retro and modern at the same time. The Shotgun’s specially tuned suspension with 43mm dia. separate function big piston Showa forks on the front, twin tube 5-step preload adjust RSU at the back, 1465mm wheelbase and a low centre of gravity come together to make riding in traffic, on highways and down twisty back roads equally fun, without compromising on comfort. Wide 18” front and 17” rear tubeless tyres, combined with 320mm and 300mm disc brakes, ensure a steady grip, keeping you engaged and in control at all speeds.
The Royal Enfield Shotgun 650 blends retro-futuristic design with modern features. An LED headlamp fitted in a gorgeous custom, neo-modern nacelle stays true to the neo-retro fusion aesthetic while offering improved visibility. The motorcycle has a digi-analogue instrument cluster, which comes equipped with the Tripper navigation system and is designed to deliver all the information you need as you head out. It also features a USB charging port to keep your devices charged on the go.
Continuing the concept of customization and personalisation, a diverse range of 31 Genuine Motorcycle Accessories for the Shotgun 650, have been designed to further highlight the custom aesthetic, bar end mirrors, a sculpted solo seat and contrast-cut billet rims are available.Test ride bookings and retail begins across Europe from the 1st February, with four unique colourways available; Stencil White, Plasma Blue, Green Drill and Sheet Metal Grey, starting from £6,699.
Pricing for the Shotgun 650:
Sheet Metal Grey – £6,699
Plasma Blue / Green Drill – £6,799
Stencil White – £6,899
#Shotgun650 #ByCustomsForCustom
